Launched.
After having a one-page site for over 2.5 years, I finally decided to move to a deeper site.
Here’s some background on the redesign.
The Look
I always wanted to design a monochromatic site following a less traditional grid. I design a lot of corporate sites that plainly, have bland and overused (blue and red, cough! cough!) color schemes.
Flush is different. From the ground up it’s all about being non-traditional and a bit edgy, yet not edgy just to be edgy. I didn’t want to fall into the Web 2.0 gradient / shiny / wait, is that button glass? pattern that many site fall victim too. Don’t get me wrong, there is a time and a place, but that’s not here nor now.
Flush’s brand is flexible and will constantly change, evolve. Brands need too. Can’t be stale, can’t remain static. Even if the logo stays the same, the brand shouldn’t. Yes, a brand is way more than just a logo.
With a name like Flush, there are many metaphors that come to mind. Metaphors are good, yet can be too obvious. Flush can be about the perfect poker hand, the redness of the cheeks, or even the forceful act of pushing water and waste down a pipe. But, Flush is always about doing good work. Pretty simple.
The Logo
At it’s essence it is, Bello from Underware. More info here. We heart Underware. Great quality fonts and just a cool company. Support them and buy some killer fonts.
The Site
This site utilizes the 960.gs framework (big fan) and also uses WordPress as the backend CMS. I pushed it pretty far on this site, but I have yet to reach it’s limits.
Categories: Rant